Kazakhstan franchise market is receiving new development impetus. In order to increase the entrepreneurship activity and closer cooperation between businessmen from Kazakhstan and Russia on the basis of franchise the company from Russia has visited Almaty.
Russian experts believe that the customs union will favour the growth of the Kazakhstan franchise market. Cancellation of customs duties favours the import of new technologies and the raw material basis, will, first of all decrease prices for produced products and services as well as make them more affordable.
Sholpan Zharkynbayeva, Patent and trademark attorney of Kazakhstan: - With the development of the franchise market in Kazakhstan our activity witnessed some changes. For dozens of years we have been working according to such plan as certification of trademarks, inventions and other items of intellectual property but paid little attention to franchise because there was no need.
The expert said that with the expansion of the role of franchising in the development of the entrepreneurial area the role of Patent and trademark attorneys has increased. This is due to the growth of state support of this market as well as expansion of possibilities for SMEs.
Sholpan Zharkynbayeva, Patent and trademark attorney of Kazakhstan: - Being a member of the Kazakhstan Franchise Association, I can say that it is presented by different kinds of businessmen and specialists. But all of us are united by one and the same goal and everyone of us is making contribution. We work together because a franchise is a very complicated system and we need to help each other. We need to develop a good franchising mechanism.
During the round table discussion attendees noted that in developed countries the contribution of SMEs into the GDP of the country accounts for over 50% while in Kazakhstan this share hardly accounts for 16%. The share of franchise relations amounts to about 3%.